INVESTMENT MANAGEMENT

Your portfolio should have a reason for being built the way it is.

Investing isn't simply about owning investments. It's about knowing what your money needs to accomplish.

Your goals, time horizon, income needs, tolerance for risk, taxes, and the rest of your financial life all help shape the investment strategy that makes sense for you.

We build and manage portfolios with those decisions in context; so your investments have a purpose beyond simply participating in the market.

THE INVESTMENT QUESTION
01

How should my money actually be invested—

and why?
01
WHAT MATTERS Goals
02
WHEN IT'S NEEDED Time Horizon
03
WHAT YOU CAN NAVIGATE Risk
04
WHAT IT NEEDS TO PROVIDE Income & Liquidity
05
HOW IT'S OWNED Taxes & Accounts
↓
BUILT WITH INTENTION Your Portfolio Allocation • Investments • Risk • Liquidity
THE PURPOSE A portfolio designed around what your wealth needs to do.
INVESTMENTS IN CONTEXT
Goals Strategy Portfolio Management Your Financial Life
FROM GOALS TO PORTFOLIO

We don't start with the investments.

We start with what the money needs to do.

A portfolio designed for long-term growth may look different from one expected to provide retirement income, fund a purchase, preserve liquidity, or eventually support the next generation.

Understanding the purpose of the money helps determine how it should be invested and how the portfolio should be managed over time.

01 BUILDING THE INVESTMENT STRATEGY
01 START HERE
UNDERSTAND

Your Life

Before determining how to invest, we first understand the circumstances the portfolio is meant to support.

01 Goals
02 Time Horizon
03 Income Needs
04 Liquidity
05 Risk
06 Taxes
→
02 DEFINE THE APPROACH
DESIGN

Investment Strategy

Those inputs begin shaping the investment approach and the tradeoffs the portfolio needs to balance.

GROWTH
STABILITY
RETURN
RISK
LONG TERM
LIQUIDITY
→
03 PUT IT TO WORK
BUILD

Your Portfolio

The strategy is translated into an actual portfolio designed around the role those assets play in your financial life.

YOUR Portfolio
Allocation Diversification Investments
→
04 KEEP IT ALIGNED
MANAGE

Ongoing Management

The portfolio continues to be reviewed as markets move and your financial circumstances evolve.

STAY Aligned
Review
Rebalance
Adjust
THE QUESTION BEHIND THE PORTFOLIO

Different money can have different jobs.

01
GROW Build wealth for the future

Assets intended for goals many years away may have greater capacity to remain invested for long-term growth.

02
PROVIDE Generate income

Some assets may need to help support ongoing spending or supplement other sources of income.

03
ACCESS Maintain liquidity

Money needed sooner may require a different balance between accessibility, stability, and return.

04
CONTINUE Support what comes next

Assets that may ultimately remain for family, charitable goals, or future generations can carry a different purpose and time horizon.

INVESTING WITH PURPOSE

The portfolio isn't the starting point.

It's the result of understanding what your wealth needs to accomplish and building an investment strategy around it.
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DIFFERENT DOLLARS. DIFFERENT JOBS.

Not every dollar needs to be invested the same way.

Your accounts may look separate. Your financial life isn't.

An IRA, Roth IRA, taxable investment account, employer plan, and cash reserve can have different tax characteristics, time horizons, and purposes.

Looking across the household can help determine what role each account should play and how the accounts can work together as one investment strategy.

01 ONE HOUSEHOLD. MULTIPLE ACCOUNTS.
THE ACCOUNTS

Different characteristics.

Each account may bring a different combination of tax treatment, access, time horizon, and investment purpose.

LOOK ACROSS The Household Not just each account
THE STRATEGY

One coordinated investment picture.

02

Rather than asking whether every account looks identical, we can ask how the accounts work together to create the overall investment exposure the household needs.

HOUSEHOLD PORTFOLIO Viewed Together
Growth
Income
Stability
Liquidity
Long-term growth Income needs Risk management Near-term access
01

Which assets may be needed sooner?

02

Which assets have the longest time horizon?

03

Where should different types of investments be held?

04

How does the total household portfolio fit together?

THE OBJECTIVE Coordinate the accounts around the household; not the household around the accounts.
ASSIGNING A PURPOSE

The question isn't only “What should I own?”

It can also be: “Where should I own it and what job should that account perform?”

01 SOONER
Spend

Assets expected to fund near-term needs may emphasize access and stability.

→
02 ONGOING
Provide

Some assets may need to produce income while remaining part of the longer-term portfolio.

→
03 LATER
Grow

Assets with longer time horizons may have more opportunity to remain invested for future growth.

→
04 FUTURE
Transfer

Assets unlikely to be needed personally may increasingly connect to estate and legacy goals.

ASSET LOCATION

What you own matters. Where you own it can matter, too.

Different investments can generate income, interest, dividends, or gains in different ways. Different accounts can also receive different tax treatment.

When appropriate, those characteristics can be considered together when deciding where investments may fit within the household portfolio.

03 TWO DECISIONS
01
INVESTMENT SELECTION What should we own?

Determine the investment's role within the overall strategy.

+
02
ACCOUNT LOCATION Where should we own it?

Consider the characteristics of the investment and the account holding it.

=
HOUSEHOLD VIEW A more coordinated portfolio structure.
CHANGE THE VIEW
ACCOUNT-BY-ACCOUNT Separate
IRA
ROTH
TAXABLE
401(k)

Each account viewed primarily on its own.

→
HOUSEHOLD VIEW Coordinated
ONE Strategy
IRA ROTH TAXABLE 401(k)

Multiple accounts coordinated around one financial picture.

THE HOUSEHOLD PORTFOLIO

You may have multiple accounts. You still have one financial life.

Investment management becomes more useful when the accounts are considered together and each dollar has a role within the bigger picture.
MARKETS WILL MOVE

The strategy shouldn't change simply because the headlines did.

Market movement is part of investing.

Markets rise and fall. Leadership changes. Interest rates move. Economic expectations shift. Periods of uncertainty are not unusual.

A thoughtful investment strategy is built with that reality in mind and not on the assumption that markets will always cooperate.

01 MARKETS DON'T MOVE IN A STRAIGHT LINE
THE MARKET EXPERIENCE

Progress can include periods of uncertainty.

01

Long-term investors may experience rallies, declines, recoveries, changing market leadership, and periods when progress feels anything but straightforward.

ADVANCE Optimism
DECLINE Uncertainty
RECOVERY Perspective
TIME →
THE POINT Volatility does not automatically mean the investment strategy is broken.
THE INVESTOR EXPERIENCE

The harder part can be how we respond.

02

When markets become uncomfortable, short-term emotions can begin competing with long-term investment decisions.

01
AFTER MARKETS RISE Chase

Wanting more of what has recently performed well.

02
WHEN MARKETS FALL Retreat

Wanting to reduce risk after losses have already occurred.

03
WHEN NEWS GETS LOUD React

Allowing current events to drive long-term portfolio decisions.

04
WHEN ONE IDEA WORKS Concentrate

Allowing one company, sector, or theme to become too important to the outcome.

THE RISK A long-term strategy can become a series of short-term reactions.
FOCUS ON WHAT CAN BE MANAGED

We can't control the market. We can control the response.

Investment management is partly about separating the things no investor controls from the decisions that can be made thoughtfully.

OUTSIDE OUR CONTROL The Environment
01 Market Returns
02 Interest Rates
03 Economic Events
04 Geopolitical Events
05 Market Sentiment
BUT
WITHIN THE STRATEGY Our Decisions
01 Asset Allocation
02 Diversification
03 Liquidity
04 Rebalancing
05 Our Behavior
02 DISCIPLINE IN ACTION

Sometimes managing a portfolio means doing something.

Other times, it means understanding why doing nothing may be the more thoughtful decision.

01
REVIEW Has something actually changed?

Separate a meaningful change in your financial life or investment assumptions from ordinary market movement.

02
REBALANCE Has the portfolio drifted?

Market movement can change the portfolio's mix over time. Rebalancing can help bring the strategy back toward its intended structure.

03
ADJUST Has the plan changed?

A change in goals, income needs, time horizon, taxes, or circumstances may justify changing the portfolio.

04
STAY DISCIPLINED Is the strategy still doing its job?

If the portfolio remains aligned with the plan, short-term market movement alone may not require a long-term change.

CONCENTRATION RISK

A successful investment can become too important.

Concentration can develop intentionally or simply because one investment has performed particularly well over time.

The question eventually becomes less about whether you still believe in the investment and more about how much of your financial future should depend on it.

03 FROM HOLDING TO EXPOSURE
DIVERSIFIED
Many contributors
→
CONCENTRATED
One outsized contributor
THE QUESTION How much of the outcome should depend on any one investment?
WHEN THE HEADLINES GET LOUD

Bring the decision back to the plan.

01 SOMETHING HAPPENS Market Event
→
02 EMOTION RESPONDS Concern
→
03 BEFORE ACTING Revisit the Plan
→
04 THEN DECIDE Stay or Adjust
A BETTER QUESTION

Instead of “What should we do about the market?” ask “Has anything changed that should change the strategy?”

INVESTING THROUGH CHANGE

Discipline doesn't mean never changing the portfolio.

It means making changes for a reason; not simply because markets gave us a reason to feel something.
INVESTMENT MANAGEMENT IN MOTION

Building the portfolio is only the beginning.

Your portfolio doesn't exist in a vacuum.

Markets change, but so does your financial life. You retire. Cash needs develop. New money becomes available. Tax circumstances shift. Goals evolve.

Ongoing investment management is the process of keeping the portfolio aligned as those changes unfold.

01 A PORTFOLIO THAT MOVES WITH YOUR LIFE
THE ONGOING QUESTION

Does the portfolio still fit the life it's meant to support?

A portfolio may be appropriate when it is built and still need to change later; not because the original strategy failed, but because the circumstances around it changed.

YOUR Portfolio In Motion
01
LIFE Retirement
02
CASH FLOW Withdrawals
03
RESOURCES New Money
04
PORTFOLIO Markets
05
PLANNING Taxes
06
PRIORITIES Goals
THE OBJECTIVE

Keep the investment strategy connected to what's happening in your financial life and not simply what's happening in the market.

ONGOING MANAGEMENT

What happens after you're invested?

The work continues as the portfolio, the markets, and your financial life change over time.

01 ALIGNMENT
Review

Revisit the portfolio in the context of your goals, time horizon, risk, income needs, and broader financial picture.

Does the strategy still fit?
02 PORTFOLIO
Rebalance

Evaluate how market movement has changed the portfolio and whether allocations should be brought back toward the intended structure.

Has the portfolio drifted?
03 CASH FLOW
Fund

Coordinate contributions, withdrawals, cash reserves, distributions, and other portfolio cash needs as they arise.

What does the portfolio need to provide?
04 CHANGE
Adjust

Respond when changes in your circumstances, tax picture, investment needs, or financial priorities warrant a different approach.

Has something meaningful changed?
02 MONEY MOVES. THE STRATEGY SHOULD ACCOUNT FOR IT.
CASH FLOW & INVESTMENTS

Investing isn't only about what happens inside the portfolio.

Money may be moving into or out of your accounts throughout your financial life.

Those flows create investment decisions of their own: what to invest, what to sell, where cash should come from, and how much liquidity should remain available.

MONEY IN Add
01

Ongoing contributions

02

Retirement plan rollovers

03

Business or property proceeds

04

Inheritance or other assets

→
COORDINATE Portfolio
→
MONEY OUT Use
01

Retirement income

02

Large purchases

03

Required distributions

04

Gifts or legacy needs

EVERY FLOW CREATES A DECISION

What should be bought or sold?

Where should the money go or come from?

How does it affect the rest of the portfolio?

PORTFOLIO DRIFT

Even when you do nothing, the portfolio can change.

Different investments perform differently over time. As they do, the mix of the portfolio can gradually move away from the structure originally intended.

Rebalancing is one way to evaluate that drift and, when appropriate, realign the portfolio with the strategy.

03 FROM INTENDED TO DRIFTED
INTENDED Strategy
Portfolio begins aligned
→
OVER TIME Drift
Markets change the mix
→
REVIEW Rebalance
↻
Realign when appropriate
THE PURPOSE Keep the portfolio's risk and structure connected to the strategy it was designed to serve.
INVESTMENTS + PLANNING

Some portfolio decisions begin outside the portfolio.

A change in the financial plan can create a change in the investment strategy.

That is why ongoing investment management works best when the portfolio remains connected to the rest of your financial life.

01 RETIREMENT Income Needs

When portfolio withdrawals begin.

→
02 TAXES Tax Decisions

How accounts and transactions interact.

→
03 PORTFOLIO Investment Strategy

How assets are positioned and managed.

→
04 FAMILY Legacy Goals

What remaining wealth may eventually support.

ONE FINANCIAL LIFE

The portfolio is one part of the strategy. The strategy is bigger than the portfolio.

AN ONGOING PROCESS

Review. Reassess. Adjust. Continue.

01
SEE THE PICTURE Review

Portfolio, markets, cash needs & life.

→
02
ASK WHAT CHANGED Reassess

Goals, risk, taxes, timing & priorities.

→
03
RESPOND Adjust

Rebalance, invest, distribute or reposition.

→
04
KEEP MOVING Continue

Stay connected to the long-term strategy.

ONGOING INVESTMENT MANAGEMENT

Your investments will change. Your life will, too.

The work is keeping the two connected as you move from where you are today toward what your wealth needs to support next.
BRINGING IT ALL TOGETHER

Your portfolio isn't the plan. It's part of the plan.

Investment decisions become more meaningful when they're connected to what your wealth is actually meant to accomplish.

That means looking beyond individual investments to understand how your portfolio fits with your goals, cash flow, retirement, taxes, family, and the years ahead.

01 THE BIGGER PICTURE
01
START HERE Your Life

Goals • Priorities • Family

→
02
GIVE IT DIRECTION Your Plan

Income • Taxes • Timing

→
03
PUT CAPITAL TO WORK Your Portfolio

Structure • Risk • Investments

→
04
KEEP IT CONNECTED Coordination

Review • Adjust • Adapt

ONE STRATEGY

The investments support the plan. The plan supports your life.

OUR APPROACH

Investment management in context.

01
BUILD Invest with purpose.

Build the portfolio around what the money needs to accomplish—not simply around what's happening in the market.

02
MANAGE Stay disciplined.

Manage risk, diversification, portfolio structure, and changing market conditions with the long-term strategy in mind.

03
COORDINATE Connect the decisions.

Consider investments alongside income needs, account types, taxes, liquidity, retirement, and other parts of your financial life.

04
ADAPT Keep moving forward.

Revisit the strategy as markets, goals, circumstances, and what you need from your wealth change over time.

INVESTMENT MANAGEMENT AT PBWM

Investment management should support more than your investments.

It should support what your wealth is meant to accomplish.
START A CONVERSATION

Let's talk about what your portfolio needs to do.

The conversation doesn't have to start with investments.

It can start with where you are, what you're working toward, and whether your current investment strategy still fits the bigger picture.

Schedule a Conversation →
No pressure. Just a conversation about your financial picture and what you'd like your wealth to accomplish.
PAULSEN BELDING WEALTH MANAGEMENT

Build thoughtfully. Manage intentionally.

Keep your investments connected to the life they're meant to support.